JUDGES
Our esteemed judging panel is packed with world-class expertise from top global agencies such as Pentagram, Lippincott, JKR, Wolff Olins and R/GA; leading independent studios including Ragged Edge, Mucho, Koto, and For The People; and client-side brand specialists from Google, LEGO, Citi, Spotify and more...
The Brand Impact Awards panel judges work in the context of its sector, with 33 core categories including Fashion, Sport, Entertainment, Culture and Not-for-Profit. We also have Craft in Branding categories, which consider the role that writing, illustration, typography, motion and sonic design (new for 2025) play in brand expression. And our all-new Innovation in Branding categories celebrate the very best uses of Emerging Tech, Experiential and Interactive design.
Work is judged within the category that it was designed for, alongside other pieces of that nature, and as such gives standout work in traditionally conservative fields a chance to shine.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand.
Nick Carson
Brand Impact Awards
Chair of Judges
Helin Tu
EssilorLuxottica, Ralph Lauren Eyewear
Creative Product Strategy & Brand Direction Consultant
Kwame Taylor-Hayford
Kin
Co-founder
Burkhard Müller
MUTABOR
CDO
Karsten Kjems
Sonic Minds
CEO
Ed Trotter
Enchant
EU Head of Business Development
Gabor Schreier
Saffron Brand Consultants
Chief Creative Officer
Asmah Mansur-Williams
The Blackpepper Studio
Co-Founder
Rosie Hilder
Creative Bloq
Deputy Editor
Emma Byford
Father
Head of Client Growth
Ellen Moriarty
Taxi Studio
Associate Creative Director
Jess Phillips
Pearlfisher
Creative Director
Georgia Coggan
Creative Bloq
Editor
Jennie Potts
JKR
Creative Director
Imogen Almond
innocent drinks
Head of Creative
Viktoria Hamberger
Pond Design
Creative Partner
Natalie Fear
Creative Bloq
Staff Writer
William Rauscher
Wolff Olins
Verbal Director
Fia Townshend
Independent Copy Director
Arielle Bodenstein
Strong Feelings
Co-founder and Storytelling Partner
Lauren Wong Lee
Super Keen
Co-founder
Chris Konya
SYLVAIN
Chief Strategy Officer
Molly Rowan Hamilton
Live Nation Entertainment
VP of Strategy
Andrew Lawrence
Elmwood
Global Executive Creative Director
Matt Smith
Brand Impact Awards
Lead designer
Arjen Klinkenberg
Independent Creative Director
Rob Boon
Shaqa Bovand
Type Designer
Julian Fincker
Zeynep Akay
Our panel will consider work according to three main criteria:
- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
- Branding that stands head and shoulders above the rest of its market sector