Independent Creative Director

Having made the Tony's Chocolonely logo and wrapper in 10 hardcore minutes, Arjen Klinkenberg (you can call him Klink) spent 20 years building the brand to what it is today. Most of the time asking going around 'why', to get to the core of the brand. Now he's flying Han Solo and asks 'why' as a freelance brand builder. Sometimes it's complex, sometimes painful, sometimes obvious – but always necessary. Well, he thinks it is.