Creative Director, JKR

Jennie is a Creative Director at JKR, known for a strategic, ideas-led approach to building and evolving consumer brands across food, beverage and lifestyle. She creates distinctive brand identities that resonate culturally and drive commercial impact, earning recognition through multiple industry, design and effectiveness awards, including Pentawards, FAB Awards and Design Week Awards.

Drawing on extensive experience with challenger brands, Jennie now works with global brands across Danone and Mars, pushing innovation and creativity.
Alongside her client work, she is committed to widening access to the creative industries, supporting emerging talent through mentoring programmes and initiatives such as D&AD New Blood.