Founder and Executive Creative Director, Universal Favourite

For nearly two decades, Dari has led Universal Favourite’s creative direction across branding and strategic design execution for clients spanning Australia, the US, Asia and Europe. Under Dari’s leadership, Universal Favourite has built an internationally recognised and highly awarded body of work, and become known for building brands that are category-defining, distinctive and full of personality. The studio works across a wide range of industries with clients including large businesses like Sonos, Google, YouTube, and Lion, as well as start-ups and scale-ups like KraveBeauty, Butter Baby, Flaus, The Other Art Fair, Good Pair Days, The Dinner Ladies, Future Super, and Mosh. Known for combining strategic thinking with highly crafted creative execution, Dari has helped shape brands that achieve both cultural relevance and commercial impact, while building Universal Favourite into one of Australia’s most respected independent design studios.