Executive Creative Director, Nu Creative

Sarah is a highly experienced and accomplished leader with over 25 years’ professional design, strategy and communications experience. She has spent the past two decades building brands for organisations in complex and highly regulated industries through strategy, naming, positioning and visual identity design. Sarah has worked across Professional Services, Insurance, Property & Construction, as well as charity and non-profit sectors. Sarah founded NU Creative, a leading Brand Agency in 2004. In 2024, the agency became a certified B-Corporation, to help balance purpose and profit, and be a force for good within the creative industry.