Creative Product Strategy & Brand Direction Consultant, EssilorLuxottica, Ralph Lauren Eyewear

​​​​​​​Helin Tu is a creative product strategy and brand direction professional specialising in luxury fashion, accessories, and design-led consumer brands. With experience across heritage luxury houses and contemporary American fashion, she translates brand DNA and cultural insight into scalable product, assortment, and storytelling strategies with measurable commercial and brand impact.