Our esteemed judging panel is packed with world-class expertise from top global agencies such as Pentagram, Lippincott, JKR, Wolff Olins and R/GA; leading independent studios including Ragged Edge, Mucho, Koto, and For The People; and client-side brand specialists from Google, LEGO, Citi, Spotify and more...

 

The Brand Impact Awards panel judges work in the context of its sector, with 33 core categories including Fashion, Sport, Entertainment, Culture and Not-for-Profit. We also have Craft in Branding categories, which consider the role that writing, illustration, typography, motion and sonic design (new for 2025) play in brand expression. And our all-new Innovation in Branding categories celebrate the very best uses of Emerging Tech, Experiential and Interactive design.

 

Work is judged within the category that it was designed for, alongside other pieces of that nature, and as such gives standout work in traditionally conservative fields a chance to shine.

 

The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand.

Our panel will consider work according to three main criteria:

- A strong, compelling concept that's appropriate for the client

- Beautiful and consistent execution across two or more brand touchpoints

- Branding that stands head and shoulders above the rest of its market sector