JUDGES

Our esteemed judging panel is packed with world-class expertise from top global agencies such as Pentagram, Lippincott, JKR, Wolff Olins and R/GA; leading independent studios including Ragged Edge, Mucho, Koto, and For The People; and client-side brand specialists from Google, LEGO, Citi, Spotify and more...

 

The Brand Impact Awards panel judges work in the context of its sector, with 33 core categories including Fashion, Sport, Entertainment, Culture and Not-for-Profit. We also have Craft in Branding categories, which consider the role that writing, illustration, typography, motion and sonic design (new for 2025) play in brand expression. And our all-new Innovation in Branding categories celebrate the very best uses of Emerging Tech, Experiential and Interactive design.

 

Work is judged within the category that it was designed for, alongside other pieces of that nature, and as such gives standout work in traditionally conservative fields a chance to shine.

 

The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand.

Nick Carson

Brand Impact Awards

Chair of Judges

Karen Hughes

EDIT
Co-Founder and Creative Director

Jason Little

Independent

Executive Creative Director

Yah-Leng Yu

Foreign Policy Design

Founding Creative Director/Principal

Cat How

How&How

CEO, Founder and ECD

James Greenfield

Koto

Co-Founder

Jessica Bong-Woon

Ragged Edge

Associate Creative Director

Augustus Cook

R/GA Americas

Head of Brand Design

Rosie Hilder

Creative Bloq

Deputy Editor

Chris Booth

LEGO Agency

Associate Creative Director

Atsaya Gabiryalpillai

For The People

Senior Designer

Martin Homent

Citi

Creative Director

Rob Duncan

Mucho

Partner and Creative Director

Johanna Roca

Accept & Proceed

ECD

Georgia Coggan

Creative Bloq

Editor

James Ramsden

Coley Porter Bell

Executive Creative Director

Amy Globus

Team

Co-Founder/Creative Director

Jess Marie

Bulletproof

Creative Director

Pali Palavathanan

TEMPLO

Co-Founder/Creative Director

Jenifer Lehker

Lippincott

Senior Partner, Design

Stuart Radford

JKR

Executive Creative Director

Daniel John

Creative Bloq

Design Editor

Muriel Schildknecht

Lonsdale Asia

Executive Creative Director

Brendán Murphy

Lippincott

Global Creative Director

CRAFT JUDGES

Allie Oliver

DixonBaxi

Senior Writer

Dani Wolf

BADBERRIES

Creative Director

Gianluca Ciancaglini

Landor (Milan)

Head of Type Design

Ashley Johnson

Pentagram

Head of Brand Narrative

Jamie Thorp

Reed Words

Senior Writer

Helen Parker

EVERYONE Agency

Founder and Director

Simon Buijs

BUCK

Head of Design

Bianca Bramham

Jacky Winter

Managing Agent and Producer

Adam Rix

NOT Wieden+Kennedy

Head

Avinash Weerasekera

Author

Illustrator

Eva Munday

The Clearing

Brand Language Director

Tom Foley

Monotype

Executive Creative Director

Pete Gaskell

Dalziel and Pow

Design Director

Louise Sloper

Typocircle

Chairwoman

Chris Nott

Studio DRAMA

Co-Founder and Type Director

Jamie Watson

Taxi Studio

Associate Strategy Director

Daniel Rodrigues

BUCK

Animation Director

Tina Touli

Tina Touli Design

Studio Director

Alex Rodrigo

Human After All

Design Director

Sacha Stoffers

MassiveMusic New York

Director of Partnerships

Sue Lee

Antfood

Executive Producer

Paul Silcox

FutureBrand

Executive Creative Director, Brand Experience

Mike Bamford

String and Tins

Founding Partner

Karolina Namyslowski

Amp

Global Creative Director

Uri Baruchin

Independent

Strategist and Brand Consultant

Meilyn Weege

Director of Strategy and Culture

forceMajeure

Digge Zetterberg Odh

Frontify

VP Marketing

Emily Penny

Founder

BeColourful

INNOVATION JUDGES

Rodolpho Henrique

Google

Designer

Helen Fuchs

ustwo

Executive Design Director

Hui Yuan

Spotify

Staff Designer

Matt Tyas

Co-op

Head of Design

Paulo Assunção

R/GA

Associate Creative Director, Brand

Pim Schachtschabel 

Tellart

Design Director

Sue Dhaliwal

Territory Studio

Executive Producer

Maria Lashari

1000WORLDS STUDIO

Creative Director

Jacquelyn Iyamah 

Making the Body a Home

Founder

Tommy Taylor 

Alphabetical

Creative Partner

Matt Smith

Brand Impact Awards

Lead designer  

Our panel will consider work according to three main criteria:

- A strong, compelling concept that's appropriate for the client

- Beautiful and consistent execution across two or more brand touchpoints

- Branding that stands head and shoulders above the rest of its market sector