JUDGES
Our esteemed judging panel is packed with world-class expertise from top global agencies such as Pentagram, Lippincott, JKR, Wolff Olins and R/GA; leading independent studios including Ragged Edge, Mucho, Koto, and For The People; and client-side brand specialists from Google, LEGO, Citi, Spotify and more...
The Brand Impact Awards panel judges work in the context of its sector, with 33 core categories including Fashion, Sport, Entertainment, Culture and Not-for-Profit. We also have Craft in Branding categories, which consider the role that writing, illustration, typography, motion and sonic design (new for 2025) play in brand expression. And our all-new Innovation in Branding categories celebrate the very best uses of Emerging Tech, Experiential and Interactive design.
Work is judged within the category that it was designed for, alongside other pieces of that nature, and as such gives standout work in traditionally conservative fields a chance to shine.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand.
Nick Carson
Brand Impact Awards
Chair of Judges
Karen Hughes
EDIT
Co-Founder and Creative Director
Jason Little
Independent
Executive Creative Director
Yah-Leng Yu
Foreign Policy Design
Founding Creative Director/Principal
Cat How
How&How
CEO, Founder and ECD
James Greenfield
Koto
Co-Founder
Jessica Bong-Woon
Ragged Edge
Associate Creative Director
Augustus Cook
R/GA Americas
Head of Brand Design
Rosie Hilder
Creative Bloq
Deputy Editor
Chris Booth
LEGO Agency
Associate Creative Director
Atsaya Gabiryalpillai
For The People
Senior Designer
Martin Homent
Citi
Creative Director
Rob Duncan
Mucho
Partner and Creative Director
Johanna Roca
Accept & Proceed
ECD
Georgia Coggan
Creative Bloq
Editor
James Ramsden
Coley Porter Bell
Executive Creative Director
Amy Globus
Team
Co-Founder/Creative Director
Jess Marie
Bulletproof
Creative Director
Pali Palavathanan
TEMPLO
Co-Founder/Creative Director
Jenifer Lehker
Lippincott
Senior Partner, Design
Allie Oliver
DixonBaxi
Senior Writer
Dani Wolf
BADBERRIES
Creative Director
Gianluca Ciancaglini
Landor (Milan)
Head of Type Design
Ashley Johnson
Pentagram
Head of Brand Narrative
Jamie Thorp
Reed Words
Senior Writer
Helen Parker
EVERYONE Agency
Founder and Director
Simon Buijs
BUCK
Head of Design
Bianca Bramham
Jacky Winter
Managing Agent and Producer
Adam Rix
NOT Wieden+Kennedy
Head
Avinash Weerasekera
Author
Illustrator
Eva Munday
The Clearing
Brand Language Director
Tom Foley
Monotype
Executive Creative Director
Pete Gaskell
Dalziel and Pow
Design Director
Louise Sloper
Typocircle
Chairwoman
Chris Nott
Studio DRAMA
Co-Founder and Type Director
Jamie Watson
Taxi Studio
Associate Strategy Director
Daniel Rodrigues
BUCK
Animation Director
Tina Touli
Tina Touli Design
Studio Director
Alex Rodrigo
Human After All
Design Director
Sacha Stoffers
MassiveMusic New York
Director of Partnerships
Sue Lee
Antfood
Executive Producer
Paul Silcox
FutureBrand
Executive Creative Director, Brand Experience
Mike Bamford
String and Tins
Founding Partner
Karolina Namyslowski
Amp
Global Creative Director
Rodolpho Henrique
Designer
Helen Fuchs
ustwo
Executive Design Director
Hui Yuan
Spotify
Staff Designer
Matt Tyas
Co-op
Head of Design
Paulo Assunção
R/GA
Associate Creative Director, Brand
Pim Schachtschabel
Tellart
Design Director
Sue Dhaliwal
Territory Studio
Executive Producer
Maria Lashari
1000WORLDS STUDIO
Creative Director
Jacquelyn Iyamah
Making the Body a Home
Founder
Tommy Taylor
Alphabetical
Creative Partner
Matt Smith
Brand Impact Awards
Lead designer
Our panel will consider work according to three main criteria:
- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
- Branding that stands head and shoulders above the rest of its market sector