The Brand Impact Awards are judged in two distinct streams – Branding Programmes and Branded Campaigns – and according to sector, with 27 different categories including fashion, sport, entertainment, culture and not-for-profit. Work is judged within the category that it was designed for, alongside other pieces of that nature, and as such gives standout work in traditionally conservative fields a chance to shine.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand. The entries will need to meet three main criteria: 

- A strong, compelling concept that's appropriate for the client

- Beautiful and consistent execution across two or more brand touchpoints

- ​Branding that stands head and shoulders above the rest of its market sector