Branding, packaging and promotions for small, independent and boutique producers, including artisan foodstuffs and handicrafts.

Branding and promotions for public and private transport systems and vehicles, fuel and automotive accessories.

Branding and promotions for restaurants, cafes, pubs and bars, including chains and independent outlets.

Branding and promotions for museums, galleries, visitor centres and cultural organisations, individual events and cultural initiatives.

Branding and promotions for schools, colleges and universities, courses, educational organisations and individual educational initiatives.

Branding and promotions for TV and radio networks and channels, film networks, and producers of toys, games and other forms of entertainment.

Branding and promotions for fashion houses and labels, fashion weeks and shows, and store promotions.

May also be suitable for Luxury or Retail.

Branding and promotions for banks, building societies, insurance companies and financial institutions, and individual products within their portfolios.

Branding, packaging and promotions for mass-market FMCG brands, including own-label and supermarket brands.

Branding and promotions for furniture, interior accessories, homewares – including cookware and tableware.

Branding, packaging and promotions for luxury goods such as jewellery, perfume, and premium food and drink.

May also be suitable for Wine, Beer & Spirits, Fashion or Artisan.

Branding and promotions for charities and non-governmental organisations across all market sectors.

Branding, packaging and promotions for professional and over-the-counter medicines, remedies and treatments, and toiletries.

May also be suitable for FMCG.

Branding and promotions for professional services providers such as management consultants, lawyers, accountants, medical professionals, creative services, coaches, hairdressers and beauty therapists.

Branding and promotions for residential housing, business premises and other property developments (both private and corporate), and construction firms.

May also be suitable for Luxury.

Branding and promotions for government departments, local authorities and public service providers.

Branding and promotions for publishers of print and digital publications, including newspapers, magazines, books and blogs, and for individual titles.

Branding, packaging and promotions for online and high-street retailers, retail chains, delivery services and independent outlets.

May also be suitable for Fashion.

Branding, rebranding, marketing and self-promotional campaigns of all kinds for design studios, agencies or freelance creatives.

Branding and promotions for sports organisations, individual tournaments, contests and series, sports sponsors, sports brands and sports initiatives.

Branding, packaging and promotions for hardware and software providers and communication networks.

Branding, packaging and promotions for business and consumer travel companies, holiday packages and services, hotels and accommodation.

May also be suitable for Luxury.

Branding and packaging for gas, electricity, oil and energy providers for domestic and commercial customers.

Branding, packaging and promotions for providers of alcoholic beverages, individual brands and own-brand products.

May also be suitable for FMCG, Artisan or Luxury.

Branding and promotional campaigns from any sector that use motion graphics and/or animation as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

Branding, packaging and promotional campaigns from any sector that use creative copywriting and tone of voice as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

Branding, packaging and promotional campaigns from any sector that use illustration as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

Branding, packaging and promotional campaigns from any sector that use typography, including bespoke branded typefaces, as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

Brand strategy underpinning a launch or rebrand from any sector. Please use the supporting copy for your entry to outline your thinking and your process – focusing on how you obtained key insights, how these informed your strategic approach, and how this translated into the creative idea and final outcome. We will need to see images of the finished project, but the judges will reward robust and insightful strategic thinking above all else.

May also be entered in its relevant market-sector category.

Designed to reward the positive influence that a piece of branding can have — in other words, how design can make a real difference to the world. 

Please note: Social Impact is not a pay-to-enter category in its own right. There is a separate submission box to add supporting information about a project’s social impact credentials while preparing a standard entry.

While category winners must stand head and shoulders above the rest of their market sector, the Best of Show must be a stand-out example of world-class branding in any sector.

*Best of Show will be chosen by the judging panel from the pool of Gold Award winners across the different categories.