The Brand Impact Awards are judged in two distinct streams – Branding Programmes and Branded Campaigns – and according to sector, with 27 different categories including fashion, sport, entertainment, culture and not-for-profit. Work is judged within the category that it was designed for, alongside other pieces of that nature, and as such gives standout work in traditionally conservative fields a chance to shine.
 
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand. The entries will need to meet three main criteria: 

- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
​- Branding that stands head and shoulders above the rest of its market sector
 

We have three different tiers of accolade:

 
Bronze Award
recognises great work
Silver Award
rewards excellent work
Gold Award
rewards exceptional work
Gold and Silver Award winners will be given trophies, all other projects that are featured on the published shortlist are Bronze Award winners. As in previous years, categories in which no projects meet the standard of a Bronze Award will be cut altogether.

What makes our awards different? 

Projects are judged by the market sector, so your work will be put in the context for which it was designed.
As well as branding from the ground up, we also accept campaigns that extend or enhance existing brands.
Judges will be looking for consistent quality of idea and execution across two or more brand touchpoints.

our categories

MARKET SECTOR

CRAFT CATEGORIES

SPECIAL CATEGORIES