SPORTS

Branding and promotions for sports organisations, individual tournaments, contests and series, sports sponsors, sports brands and sports initiatives.
2019
WINNER
Company: Superunion
Project: ESL
 

As the world's largest esports company, ESL needed a world-class identity to match, which could represent a hugely diverse range of videogames. Inspired by 'hidden worlds', Superunion tapped into a rich universe of secrets, codes and hidden stories in a versatile scheme pitched perfectly at the target market: 15-20-year-old gamers. Iconic moments from classic games are embedded within intense camouflage patterns, designed as an 'Easter egg' that only hardcore gamers can truly appreciate. With a vibrant neon RGB palette optimised for screen, the distinctive design language translates across every genre, from geeky strategy to violent battle royale – while remaining unmistakably ESL throughout. The branding comes alive in digital applications, where flat graphics on 2D posters explode into dramatic 3D worlds using AR, and is applied across ESL gaming tournaments – from wayfinding to on-stage graphics. 

2019
Highly Commended
Company: DixonBaxi
Project: FOX Sports Netherlands
2019
Highly Commended
Company: SomeOne
Project: Wolverhampton Wanderers
2019
Highly Commended
Company: The Clearing
Project: Celebrity Fitness
2019
Shortlisted
Company: Rose
Project: 10bet
2019
Shortlisted
Company: Mr B & Friends
Project: Bristol City Football Club
2018
WINNER
Company: Studio Output
Project: BBC Sport
 
Studio Output reinvented BBC Sport's formerly confusing and inconsistent broadcast graphics as a clear, legible, unified system that communicates complex information effortlessly.
2017
WINNER
Company: DesignStudio
Project: Premier League
 
The absence of a title sponsor gave DesignStudio free rein to embrace the wider culture of the Premier League, unearthing grass-roots human stories under the compelling tagline: ‘We all make it'.
2017
WINNER
Company: GBH
Project: PUMA Non-Corporate Box
 
GBH brought the terraces to the corporate level with its PUMA box at the Emirates stadium, packing it with detail – from witty in-jokes on signage to a bespoke hand-painted foosball table.
2018
Highly Commended 
Company: Y&R Branding
Project: UEFA Nations League
2018
Shortlisted
Company: FITCH
Project: adidas Predator
2018
Shortlisted
Company: Music
Project: Kitbag Rebrand
2018
Shortlisted
Company: Studio Output
Project: BBC Sport Brand Harmonisation
2017
Shortlisted
Company: Music
Project: Powerleague
2016
WINNER 
Company: Hulse & Durrell
Project: Olympic Heritage Collection 
 
 
Faced with unifying all the art and design from the Olympic Games into one comprehensive collection, Hulse & Durrell researched decades' worth of design manuals and brand guidelines for this ambitious project. 
2016
Highly Commended
Company: GBH London
Project: Louis Vuitton America's Cup 2016 
2016
Shortlisted
Company: SomeOne
Project: Aston Villa 
2016
Shortlisted
Company: The Clearing
Project: Ascot 
2015
WINNER 
INVICTUS GAMES 
Company: Lambie-Nairn
Project: Invictus Games 

We developed an identity that puts injured servicemen/women and their inspirational stories centre stage, and we made it collaborative - something everyone could pick up and participate. 

The inspiration for the "I AM" idea - which became the Game's rallying cry - came from the final lines of the poem "Invictus" by William Ernest Henley: 
 
"I am the master of my fate, I am the captain of my soul" 
2015
WINNER 
Company: R/GA London
Project: Game before the game 
 

"The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic; as is the role that Beats headphones has come to play in each athlete's preparation for the game. 
2015
WINNER 
Company: R/GA London
Project: Google World Cup 

By tapping into Google's rich pool of Search data R/GA London identified that the way people all over the world turned to Search during big events offered a fascinating glimpse into what the world was thinking. They designed and built a process that took real-time search data, crafted it into a highly shareable pieces of content, and released it out to the world during the tournament. These pieces of content were called Trends. 
2015
Highly  Commended
Company: Hat-trick Design
Project: Williams Martini Racing
2015
Shortlisted
Company: GBH
Project: Puma + Arsenal - 2014/15 kit launch campaign 
2015
Shortlisted 
Company: SomeOne
Project: Baku 2015 1st European Games
2014
WINNER
Company: Pearlfisher London
Project: The Library
2014
WINNER
Company: Hat-Trick design 
Project: Wimbeldon