An ambitious self-promotional tool for digital design agency Sennep, Alphaputt is a crazy golf game for iOS that turns all 26 letters of the alphabet into weird and wonderful animated putting greens. Sennep set out to showcase the craft that goes into the digital products it creates for its clients. Described by Apple as "uniquely beautiful and inventive", the game has become a valuable calling card to demonstrate the agency's design sensibility, creative process and company culture.
Project: Creative Discomforts
After organising a programme of lunchtime talks from industry luminaries to inspire the team internally, Taxi Studio decided to take the project to the next level. It yielded some fascinating responses, and in partnership with D&AD New Blood, the footage was transformed into Creative Discomforts – a charming animation designed to instil creative courage in the next generation. Each featured individual was represented by a simple, unique character that perfectly embodied their personality and 'brand', animated in a witty situation to reflect their particular words of wisdom. The film premiered at D&AD New Blood 2018, and has since been used by universities across the UK to propagate creative fearlessness.
Project: Picture The News
Project: Agatha Christie Limited
Project: The Feed by Getty Images