SPORTS
Branding and promotions for sports organisations, individual tournaments, contests and series, sports sponsors, sports brands and sports initiatives.
2016
Highly Commended
Company: GBH London
Project: Louis Vuitton America's Cup 2016
2016
Shortlisted
Company: SomeOne
Project: Aston Villa
2016
Shortlisted
Company: The Clearing
Project: Ascot
2015
WINNER
INVICTUS GAMES
Company: Lambie-Nairn
INVICTUS GAMES
Company: Lambie-Nairn
Project: Invictus Games
We developed an identity that puts injured servicemen/women and their inspirational stories centre stage, and we made it collaborative - something everyone could pick up and participate.
The inspiration for the "I AM" idea - which became the Game's rallying cry - came from the final lines of the poem "Invictus" by William Ernest Henley:
"I am the master of my fate, I am the captain of my soul"
2015
WINNER
Company: R/GA London
Company: R/GA London
Project: Game before the game
"The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic; as is the role that Beats headphones has come to play in each athlete's preparation for the game.
2015
WINNER
Company: R/GA London
Company: R/GA London
Project: Google World Cup
By tapping into Google's rich pool of Search data we identified that the way people all over the world turned to Search during big events offered a fascinating glimpse into what the world was thinking. We designed and built a process that took real-time search data, crafted it into a highly shareable pieces of content, and released it out to the world during the tournament. These pieces of content were called Trends.
By tapping into Google's rich pool of Search data we identified that the way people all over the world turned to Search during big events offered a fascinating glimpse into what the world was thinking. We designed and built a process that took real-time search data, crafted it into a highly shareable pieces of content, and released it out to the world during the tournament. These pieces of content were called Trends.
2015
Highly Commended
Company: Hat-trick Design
Project: Williams Martini Racing
2015
Shortlisted
Company: GBH
Project: Puma + Arsenal - 2014/15 kit launch campaign
2015
Shortlisted
Company: SomeOne
Project: Baku 2015 1st European Games