Not-for-profit: Brand Impact Awards 2019

2015

WINNER
Company: The Partners

Project: Tusk Conservation Awards

An African-style pattern was developed for the visual identity. To make it truly unique we constructed the pattern from the letterforms T-U-S-K, intentionally crafted to remain discreet, ensuring the viewer sees the pattern first. Because of this subtlety, the pattern was often used as part of a reveal, giving a viewer a sense of satisfaction in its discovery. This was used across a number of examples like the belly-band wrap for the programme, or the isolation of the word-marque as you scroll on the website.

2015

WINNER
Company: johnson banks

Project: Unicef UK

'Danger' is a very powerful positioning which enables the charity to illustrate the millions of children facing violence, disease, hunger, and the chaos of war and disaster, then ask for the public's help to keep

children safe.

There is also a softer side to the campaign, allowing the charity to talk about their work for every child' and 'safety'. This gives Unicef inbuilt flexibility within the campaign to speak to different audiences when a more subtle approach is required.

NOT-FOR-PROFIT