The Brand Impact Awards are judged in two distinct streams – Branding Programmes and Branded Campaigns – and according to sector, with 27 different categories including fashion, sport, entertainment, culture and not-for-profit. This means that the work will be judged within the category that it was designed for, alongside other pieces of that nature, and gives standout work in traditionally conservative fields a chance to shine.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand. The entries will need to meet three main criteria:
- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
- Branding that stands head and shoulders above the rest of its market sector
- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
- Branding that stands head and shoulders above the rest of its market sector
We have also amended our awards structure to better reflect the different tiers of accolade that can be presented by the panel, with particular consideration to how 'shortlisted' and 'highly commended' agencies can describe the achievement.
These are as follows:
- Silver Award – previously 'Highly Commended'. Rewards excellent work.
- Gold Award – previously 'Winner'. Rewards exceptional work.
Gold and Silver Award winners will be presented with trophies at the BIA ceremony in September. All other projects that are featured on the published shortlist are Bronze Award winners. As in previous years, categories in which no projects meet the standard of a Bronze Award will be cut altogether.
What makes the BIAs different?
As well as branding from the ground up, we also accept campaigns that extend or enhance existing brands.
KEY DATES
Tickets on sale - 4 March
Entry earlybird end - 7 April
Entry deadline - 29 May
Awards announcement - 18 September
14 April 6pm
26 June 6pm
27 July
17 September
18 September
Entry earlybird end
Entry deadline
Shortlist announced
Exclusive announcement to finalists
Full online announcement