In addition to the market-sector category awards and Best of Show Award we also have the Social Impact Award. This award is designed to reward the positive influence that a piece of branding can have — in other words, how design can make a real difference to the world. Please note: this award is not available to enter as a category; to enter it fill in the social impact section of your entry.
Equal Justice Initiative
Turner Duckworth: London, San Francisco, New York
Its previous brand identity felt very legal in nature, and lacked the necessary gravitas. Turner Duckworth was brought on board to make the organisation more accessible to all with a clear, confident and consistent visual language. Using a restrained palette of black and warm grey with red accents, Turner Duckworth created a bold new identity that demands attention but remains neutral enough for the content to take centre-stage. Two letter Js combine in a striking 'broken chain' symbol, setting the tone for a series of graphic illustrations that visualise the EJI's core topics.