The Brand Impact Awards are judged in two distinct streams – Branding Programmes and Branded Campaigns – and according to sector, with 27 different categories including fashion, sport, entertainment, culture and not-for-profit. This means that the work will be judged within the category that it was designed for, alongside other pieces of that nature, and gives standout work in traditionally conservative fields a chance to shine.
The panel will be looking for consistent quality of concept, design and execution across a number of touchpoints of a brand. The entries will need to meet three main criteria: 

- A strong, compelling concept that's appropriate for the client
- Beautiful and consistent execution across two or more brand touchpoints
​- Branding that stands head and shoulders above the rest of its market sector

We have also amended our awards structure to better reflect the different tiers of accolade that can be presented by the panel, with particular consideration to how 'shortlisted' and 'highly commended' agencies can describe the achievement. 

These are as follows:
- Bronze Award – previously 'Shortlisted'. Recognises great work.
- Silver Award – previously 'Highly Commended'. Rewards excellent work.
- Gold Award – previously 'Winner'. Rewards exceptional work. 
Gold and Silver Award winners will be presented with trophies at the BIA ceremony in September. All other projects that are featured on the published shortlist are Bronze Award winners. As in previous years, categories in which no projects meet the standard of a Bronze Award will be cut altogether.

What makes the BIAs different? 

Projects are judged by market sector, so your work is put in the context for which it was designed.
As well as branding from the ground up, we also accept campaigns that extend or enhance existing brands.
Judges will be looking for consistent quality of idea and execution across two or more brand touchpoints.