WINNER
Company: Texture
Project: Trademark.com
Recognising that the target audience is hugely diverse – everything from kitchen-table cake makers to tattoo parlours, Texture approached the brief with a light-hearted, playful angle, making a striking contrast to the dry, corporate approach more often seen in this sector. Based on the core idea that ‘Copycats are lurking’, Texture used quirky illustration and simple, underplayed humour to get the message across. Within various common scenarios faced by small business owners, subtle animation conveys the necessary emotions in the 'copycat' character – such as fear, sneakiness, shock and concern. Texture's campaign acknowledges the serious consequences of neglecting to trademark your brand, but rather than attempting to strong-arm its audience with daunting legal terminology, gently encourages them to take action.
Highly Commended
Company: Turner Duckworth
Project: Medivet
Shortlisted
Company: MOO Print Ltd
Project: MOO Handshake Don'ts
Shortlisted
Company: Superunion/VMLY&R/Deloitte
Project: Dot, Dot, Deloitte
Shortlisted
Company: Superunion/VMLY&R/Deloitte
Project: Dot, Dot, Deloitte
Shortlisted
Company: Jack Renwick Studio
Project: Monument
Shortlisted
Company: Onwards
Project: Someone Who
Company: GBH. London
Project: AB Walker
Company: Supple Studio
Project: D.R.A.W.
Company: Neon
Project: Acumin
Company: North
Project: Arjowiggins
Project: Debbie Thomas
A bold departure from traditional ‘beauty’ imagery, SomeOne’s rebrand of skincare brand Debbie Thomas is underpinned by a striking set of photos, created by pressing mannequins’ faces, hands and bodies into flour.
