Putting stimulating programming back at the heart of BBC Two's identity, Superunion's innovative branding system curates the experience between programmes, effectively turning the whole junction into an extended ident. Each trailer is assigned one of 25 'moods' and these weave together into a seamless narrative, leading viewers on a journey of discovery. While they vary hugely in style and tone, all of these animations feature the exact same curve motif at different points – which subtly hints at the outline of a '2'. These '2 curves' enable match cuts between any mood at that point of the animation. They are the glue that holds the whole system together, turning the challenge of segueing between often radically diverse types of content into a distinctive, ownable brand asset.
Company: Moving Brands
The grid system is built to replicate a simple music time signature. All elements of the grid are divisible by four, with content landing on or off the beat. A unique component of the Newsbeat brand identity system is the colour picking method, a tool which uses tones found within editorial imagery, applied as slice overlays.