Branding, packaging and promotions for online and high-street retailers, retail chains, delivery services and independent outlets (may also be suitable for Fashion).
Company: The Partners, Chi & Partners and Dalziel and Pow
Reposititioning Argos as a category-of-one SuperRetailer fuelled with energy, attitude and dynamism. This idea was achieved through a complete brand re-launch. Creating a new brand identity and body language that was executied consistently across every channel and embraced by all parts of the business.