The Brand Impact Awards are judged by an expert panel from world-class agencies including DixonBaxi, Williams Murray Hamm, Landor and JKR, as well as branding experts who've worked client-side for top brands such as Virgin, Channel 4, Faber & Faber and the V&A. Judges are given three key criteria: firstly, a strong concept that’s appropriate for the client; secondly, beautiful and consistent execution across two or more touchpoints; and finally, branding that stands head and shoulders above the rest of its market sector.
