Branding and promotions for banks, building societies, insurance companies and financial institutions, and individual products within their portfolios.
Company: NB Studio
Briefed to "crush boring finance admin", NB Studio challenged the conventions of the finance and technology sectors to add warmth, charm and personality to the simple and efficient service that ANNA provides. Drawing inspiration from the kind of helpful notes and doodles that a friendly human assistant might create, the agency briefed illustrator Alice Bowsher to create ANNA's distinctive handwriting style, as well as a series of quirky character-based illustrations to add wit and humour to traditionally dry and humourless business admin tasks.
The name Zhuck translates to English directly as 'beetle', but the word has a deeper significance in Russian. The best way to understand it is when we describe a person as a 'shark' - on one hand it can mean aggressive, predatory, cunning and malicious, but on the other hand a 'shark' is savvy, clever, entrepreneurial and driven. Put simply, a 'Zhuck' is someone you want on your side, not against you.