Laurent is responsible for VMLY&R's creative vision and output across the UK market. He leads the creative department, which brings together a wealth of talent from integrated creatives, to social and content specialists, innovation and design. He is involved across the agency's client portfolio, which includes Boots, Diageo, Danone, Department for Transport, and Wendy's UK, among others. Prior to joining YMLY&R, he was executive creative director at BBC Creative.