Executive Creative Director, Lonsdale Asia

With over 25 years of experience in branding and packaging design, Muriel has held senior roles at global design agencies in France, Hong Kong, and Singapore. For more than 15 years, she has worked extensively throughout Asia and across all consumer branding categories. Over the past decade, she has been the lead creative force behind the global design of Unilever's LUX, a billion-dollar brand. Passionate about nurturing the next generation of creatives in Singapore, she contributes to skill development and training. Her contributions were recognised when she was named Creative Director of the Year at the 2023 Transform Awards Asia.