Director of Strategy and Culture, forceMajeure

Meilyn is passionate about helping brands identify their unique superpower, propelling their long-term business and creating a powerfully cohesive 360 brand experience. At forceMajeure since 2017, Meilyn and the team approach brand strategy through a human-centric lens, digging deep into cultural insights and the broader landscape. Meilyn’s early brand career was in fashion, which she studied in New York and Paris. She has worked across multiple disciplines including product, retail, runway, and experiential for brands like Proenza Schouler, Uniqlo, Coach, Bally, and Ralph Lauren.