Associate Creative Director, LEGO Agency

Chris is Associate Creative Director & Head of Design for LEGO Agency (London), the internal creative agency for the LEGO Group. Over the last 16 years he's worked on almost every creative aspect of the business, from designing brand identities and integrated campaigns to building digital experiences and virtual 3D concepts. As part of the EMEA leadership team he has a close eye on design trends, the future of play (particularly gaming) and how technology is evolving the industry.