Simon is a co-founder of DixonBaxi, an international branding agency. As a designer, creative director, and strategic thinker, he has explored the overlap of creativity, design, and technology for over three decades. DixonBaxi collaborates with some of the world's most iconic companies across sports, entertainment, media, the new economy, technology, and beyond. They have earned the trust of Hulu, AC Milan, British Land, Eurosport, Warner Bros Discovery, Google, Samsung, Headspace, AT&T, and Netflix because they help them prepare for tomorrow.