Jane believes the best brands lean on all the tools in their arsenal, with ‘verbal design’ – the act of intentionally shaping and defining how brands use language – being one of the most powerful tools in the kit. Whether it’s newly minted start-ups or more corporate businesses, she has a passion for bringing verbal identity to life. Jane has worked with Nike and Google, and helped shape brands across APAC, including Optus, A-Leagues and MECCA.