Rapha heads up all aspects of design for the Coca-Cola Company's iconic billion-dollar brands, including global design strategy, brand identity, design innovation, visual language, packaging design, interactive design, motion identity and retail design. He was previous VP, Global Head of Design at Restaurant Brands International, overseeing the holistic design experience for Burger King, Popeyes and Tim Hortons. There, he led the widely acclaimed rebrand of Burger King.