Louise solidified her career at the British Heart Foundation, where she led multiple award-winning campaigns and delivered the 'fight for every heartbeat' rebrand. She also held senior roles at The National Autistic Society and Diabetes UK. In 2016 she switched sides, working at agencies Circus, The Team, and BAMM before joining forces with Studio Texture on brands such as the RSA, Barnardo's and Nesta. She also works directly with not-for-profits as a consultant.