Daljit led the charge to distinguish ANNA's brand in the burgeoning world of challenger banks and admin apps. He founded pioneering digital design agency Digit in 1996, and subsequently founded Conran Singh with the late Sir Terence Conran. As a design strategy consultant Daljit has worked with Audi, HSBC, Microsoft and Vodafone. He's also launched his own British-Indian sausage brand, won a D&AD Black Pencil, two BAFTAs, and twice appeared in the FT's 'Top 50 Creative Minds'.