Simon has been helping brands position and differentiate themselves with clarity and impact for more than 30 years. He is a founding director and co-owner of Rose in London, with long-term collaborators including BAFTA, Bletchley Park, D&AD, Tate, V&A, National Portrait Gallery, English National Opera, The Old Vic, and Art on the Underground – the latter picking up Best in Show at the inaugural Brand Impact Awards in 2014.