Nick use words to add personality, clarity, distinctiveness, and impact to brands and creative businesses. As a writer, consultant and strategist, his collaborators have included Virgin, Wolff Olins, Taxi Studio, TikTok, and Meta. A former editor of Computer Arts, he launched and continues to chair the Brand Impact Awards. He is the author of Virgin by Design, a coffee-table book exploring 50 years of the Virgin brand, published by Thames & Hudson in 2020.