View our entry guidelines below. If you have any questions about the Brand Impact Awards please reach out to charlie.southwood@futurenet.com

Entries are welcome from design studios, consultancies, branding agencies, ad agencies, in-house design teams and brand owners. Entries can be branding programmes and branded campaigns that have been commissioned and implemented either nationally or internationally.
  • Celebrate the collaboration between yourself and your client that has resulted in great branding work – a sure way to win repeat business.
  • All winning and shortlisted projects will be featured in an exclusive digital brochure, which explores what makes each project worthy of a BIA trophy – perfect for sending to prospective clients. They will also be promoted extensively through Creative Bloq and Wallpaper*'s channels (5 million+ audience). 
  • Show potential clients a fuller picture of what you can do, enhance your reputation and demonstrate your point of difference.
  • All finalists and winners will receive bespoke social media assets along with logos so you can share the good news. 
  • Gain recognition within the industry and beyond for the talents of your team.
  • Show clients that you have a ‘joined up’ approach to their branding needs.

Any agency in any country can enter and the cost is the same for all. The projects can also be for any country. 

Entries will open 2 March 2021.

The deadline for entries is 6pm on 27 May 2021. 

Early bird (until 8 April 6pm)

1 entry          £179 / $250 / €207 per entry
2-4 entries    £149 / $209 / €172 per entry
5+ entries     £109 / $153 / €126 per entry

Standard (8 April onwards)

1 entry          £199 / $279 / €230 per entry
2-4 entries    £169 / $237 / €196 per entry
5+ entries     £139 / $195 / €161 per entry

We also have a 25% discount if your staff count is <10 people. Use code AGENCY25 at checkout.

If you are entering a branding programme, your entry must demonstrate skill in creating a total brand experience on behalf of the client. It is imperative to show more than one treatment, created or commissioned by your consultancy, of the branding or campaign, each one across a different communication platform.
 
If you are entering a one-off campaign to enhance or extend the brand please ensure that you demonstrate how the branding was applied to multiple communication platforms. 
 
Your entry can comprise work across any of the following communication platforms:
 
  • Advertising - poster / press / outdoor advertising created or commissioned by your team
  • Digital media - website / intranet / extranet / email communication / CD / DVD
  • Direct marketing - direct mail / direct response advertising / SMS text / email
  • Environments - retail / office / hospitality / other environments
  • Exhibitions and events - all forms of exhibitions and events
  • Literature - all forms of printed material that focus on delivering a brand, corporate or product message (annual reports / promotional brochures / design manuals)
  • Merchandise - sales promotion and incentive items that support the brand experience
  • Packaging - structural and branded packs for any products relevant to the category
  • Point of sale / purchase - branded items that support a campaign
  • Publications - magazines / newsletters / books
  • Stationery - letterheads / compliments slips / business cards / envelopes displaying the brand
  • Other platforms - items that fall beyond the stated examples but clearly demonstrate delivering a brand message through design
  • Entries can only be submitted online using the official entry form. Entries will not be accepted by any other means.
  • Each entry must have its own written submission, which must include details of the design strategy that underpins the branding and explains the brief given (up to 300 words – this can be bullet-pointed).
  • The launch date of the project must be provided during the online entry process.
  • Projects must have been completed between March 2020 to end-of-May 2021. There is no geographic limitation on where they were designed or where the client is based.
  • By submitting your entry you warrant that (i) the entry is wholly original to you and not copied from any other material; (ii) that the entry does not defame, cause injury to or invade the privacy of or otherwise infringe or violate any intellectual property or other rights of any third party; (iii) you have obtained all necessary licences, permissions and consents in connection with your entry; and (iv) the information you provide in your entry is true, accurate and not misleading.
  • Your entry is also subject to Future’s standard competition rules: www.futureplc.com/competition-rules.
1. When submitting your entry please ensure that you have read and fulfilled all of the Conditions of Entry. Your entry is also subject to Future’s standard competition rules:www.futureplc.com/competition-rules.
 
2. Write a submission for each entry that you wish to submit. In 300 words max, explain how this project meets the BIA judging criteria. What is the idea behind it, and why is it appropriate for the client? How did you translate that idea successfully across every brand touchpoint? And finally, what sets this work apart from the rest of its market sector? This can be bullet pointed. Please see the categories page for further details about the entry criteria.
 
3. Return to the website and click the ‘Enter’ button, taking you to the registration page. To start your submission you will need to create an account - complete your contact details and click ‘Continue’.
 
4. Then select your category / first category from the list and fill in the project details, including the project summary (up to 300 words - this can be bullet-pointed) and launch date. In the section marked 'Credits', please list any third-party agencies or external collaborators who have had creative input e.g. illustrators, type designers, copywriters, photographers, motion designers, architects and so on.
 
5. Please then attach the appropriate digital images, and videos if applicable, to support your entry.
Please ensure that you upload at least three images (3) to represent your project for the judging process and in event material such as the special feature on the Creative Bloq website, the digital brochure and at the Awards themselves. If you are submitting a rebrand, you will need to show before and after images to demonstrate the impact of your work. Please ensure that the file name clearly indicates the image content. Images must be submitted as an Illustrator EPS or a high-resolution JPEG (minimum 300 DPI). The maximum size for file uploads is 10Mb per image.
 
PLEASE NOTE: Entries must be anonymous: please remove all agency branding from images if applicable (with the exception of the Self-Branding category)
 
6. You will next be taken to the Additional Entries page. Either click ‘Add Another Entry’ to add more, or click 'continue'. You will then go to the payment stage. After payment you will reach the confirmation page.
 
7. Please note your individual project name and the category, and quote this/these on any future correspondence.
 
Please note that due to the Coronavirus disruption Future's offices are closed and we cannot therefore accept any physical supporting material. We have added additional digital supporting material options so you can show how the branding works in physical form.