If you have any questions about which category a project fits into please contact Chair of judges,              Nick Carson on nick@nickcarson.agency

artisan

Branding, packaging and promotions for small, independent and boutique producers, including artisan foodstuffs and handicrafts.

May also be suitable for Luxury category.

AUTOMOTIVE

Branding and promotions for public and private transport systems and vehicles, fuel and automotive accessories.

May also be suitable for Luxury category.

BARS & RESTAURANTS

Branding and promotions for restaurants, cafes, pubs and bars, including chains and independent outlets.

culture

Branding and promotions for museums, galleries, visitor centres and cultural organisations, individual events and cultural initiatives.

education

Branding and promotions for schools, colleges and universities, courses, educational organisations and individual educational initiatives.

entertainment

Branding and promotions for TV and radio networks and channels, film networks, and producers of toys, games and other forms of entertainment.

fashion

Branding and promotions for fashion houses and labels, fashion weeks and shows, and store promotions.

May also be suitable for Luxury or Retail.

fINANCIAL SERVICES

Branding and promotions for banks, building societies, insurance companies and financial institutions, and individual products within their portfolios.

FMCG

Branding, packaging and promotions for mass-market FMCG brands, including own-label and supermarket brands.

furnitures & homewares

Branding and promotions for furniture, interior accessories, homewares – including cookware and tableware.

luxury

Branding, packaging and promotions for luxury goods such as jewellery, perfume, and premium food and drink.

May also be suitable for Wine, Beer & Spirits, Fashion or Artisan.

not-for-profit

Branding and promotions for charities and non-governmental organisations across all market sectors.

pharmaceutIcals & toiletries

Branding, packaging and promotions for professional and over-the-counter medicines, remedies and treatments, and toiletries.

May also be suitable for FMCG.

professional services

Branding and promotions for professional services providers such as management consultants, lawyers, accountants, medical professionals, creative services, coaches, hairdressers and beauty therapists.

property & construction

Branding and promotions for residential housing, business premises and other property developments (both private and corporate), and construction firms.

May also be suitable for Luxury.

public sector

Branding and promotions for government departments, local authorities and public service providers.

publishing

Branding and promotions for publishers of print and digital publications, including newspapers, magazines, books and blogs, and for individual titles.

retail

Branding, packaging and promotions for online and high-street retailers, retail chains, delivery services and independent outlets.

May also be suitable for Fashion.

self-branding

Branding, rebranding, marketing and self-promotional campaigns of all kinds for design studios, agencies or freelance creatives.

sports & leisure

Branding and promotions for sports organisations, individual tournaments, contests and series, sports sponsors, sports brands and sports initiatives.

technology & telecoms

Branding, packaging and promotions for hardware and software providers and communication networks.

transport & travel

Branding, packaging and promotions for business and consumer travel companies, holiday packages and services, hotels and accommodation.

May also be suitable for Luxury.

utilities

Branding and packaging for gas, electricity, oil and energy providers for domestic and commercial customers.

wine, beer & spirits

Branding, packaging and promotions for providers of alcoholic beverages, individual brands and own-brand products.

May also be suitable for FMCG, Artisan or Luxury.

CRAFT IN BRANDING CATEGORIES

motion (NEW)

Branding and promotional campaigns from any sector that use motion graphics and/or animation as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

photography (NEW)

Branding, packaging and promotional campaigns from any sector that use photography and creative art direction as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

copywriting

Branding, packaging and promotional campaigns from any sector that use creative copywriting and tone of voice as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

illustration

Branding, packaging and promotional campaigns from any sector that use illustration as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

typography

Branding, packaging and promotional campaigns from any sector that use typography, including bespoke branded typefaces, as a primary tool to define and express brand values and personality.

May also be entered in its relevant market-sector category.

SPECIAL AWARDS

Please note: to enter the Social Impact Award, you can use the additional submission box during a standard entry. The Best of Show Award is chosen by the judging panel from the final shortlist.   

social impact

Designed to reward the positive influence that a piece of branding can have — in other words, how design can make a real difference to the world.

best of show

While category winners must stand head and shoulders above the rest of their market sector, the Best of Show must be a stand-out example of world-class branding in any sector.

*Winner chosen from the pool of category winners