The Brand Impact Awards are judged by an expert panel from world-class agencies including DixonBaxi, Williams Murray Hamm, Landor and JKR, as well as branding experts who've worked client-side for top brands such as Virgin, Channel 4, Faber & Faber and the V&A. Judges are given three key criteria: firstly, a strong concept that’s appropriate for the client; secondly, beautiful and consistent execution across two or more touchpoints; and finally, branding that stands head and shoulders above the rest of its market sector.
BIA trophies are tough to win, and we remain committed to the very highest judging standards. Our panel is currently due to meet at the end of June. We will be closely following developments with the COVID-19 pandemic, and if the latest government guidelines require us to judge the awards remotely, we will ensure the process demonstrates the same level of rigour that our entrants have come to expect.
CRAFT CATEGORY JUDGES
Our new craft categories recognise the integral role that copywriting, illustration and typography play in great branding. Our specialist panel includes Asbury & Asbury, Reed Words, B&B Studio, NB Studio, Dalton Maag and Pentagram.