PROFESSIONAL SERVICES

Branding and promotions for professional services providers such as management consultants, lawyers, accountants, medical professionals, creative services, coaches, hairdressers and beauty therapists.
2019
WINNER
Company:  Texture
Project: Trademark.com
 

Recognising that the target audience is hugely diverse – everything from kitchen-table cake makers to tattoo parlours, Texture approached the brief with a light-hearted, playful angle, making a striking contrast to the dry, corporate approach more often seen in this sector. Based on the core idea that ‘Copycats are lurking’, Texture used quirky illustration and simple, underplayed humour to get the message across. Within various common scenarios faced by small business owners, subtle animation conveys the necessary emotions in the 'copycat' character – such as fear, sneakiness, shock and concern. Texture's campaign acknowledges the serious consequences of neglecting to trademark your brand, but rather than attempting to strong-arm its audience with daunting legal terminology, gently encourages them to take action.

2019
Highly Commended
Company:  Turner Duckworth
Project: Medivet
2019
Shortlisted
Company:  MOO Print Ltd
Project: MOO Handshake Don'ts
2019
Shortlisted
Company: Superunion/VMLY&R/Deloitte
Project: Dot, Dot, Deloitte
2019
Shortlisted
Company: Jack Renwick Studio
Project: Monument
2018
Shortlisted
Company: Onwards
Project: Someone Who
2017
Shortlisted
Company: GBH
Project: AB Walker
2017
Shortlisted
Company: Supple Studio
Project: D.R.A.W.
2017
Shortlisted
Company: Neon
Project: Acumin
2016
Highly Commended
Company: North
Project: Arjowiggins
2016
WINNER
Company: SomeOne
Project: Debbie Thomas

A bold departure from traditional ‘beauty’ imagery, SomeOne’s rebrand of skincare brand Debbie Thomas is underpinned by a striking set of photos, created by pressing mannequins’ faces, hands and bodies into flour.
2016
Shortlisted
Company: Supple Studios
Project: Armadillo
2016
Shortlisted 
Company: SomeOn
Project: Personal Group
2014
Highly Commended 
Company: Goosebumps
Project: Schillings
2014
Highly Commended
Company: Purpose
Project: The McGuire Programme