FINANCIAL SERVICES

Branding and promotions for banks, building societies, insurance companies and financial institutions, and individual products within their portfolios.
2019
WINNER
Company: NB Studio 
Project: ANNA
 

Briefed to "crush boring finance admin", NB Studio challenged the conventions of the finance and technology sectors to add warmth, charm and personality to the simple and efficient service that ANNA provides. Drawing inspiration from the kind of helpful notes and doodles that a friendly human assistant might create, the agency briefed illustrator Alice Bowsher to create ANNA's distinctive handwriting style, as well as a series of quirky character-based illustrations to add wit and humour to traditionally dry and humourless business admin tasks.

2016
Shortlisted
Company: Jack Renwick Studio
Project: The Investment Association
2016
Shortlisted
Company: Music
Project: Provident
2015
WINNER
Company: NB
Project: Zhuck
The name Zhuck translates to English directly as 'beetle', but the word has a deeper significance in Russian. The best way to understand it is when we describe a person as a 'shark' - on one hand it can mean aggressive, predatory, cunning and malicious, but on the other hand a 'shark' is savvy, clever, entrepreneurial and driven. Put simply, a 'Zhuck' is someone you want on your side, not against you.
2015
Highly Commended
Company: johnson banks
Project: Family Building Society 
2015
Highly Commended
Company: 3Sixty and Mytton Williams
Project: Wealth Horizon surprisingly simple investments