ENTERTAINMENT

Branding and promotions for TV and radio networks and channels, film networks, and producers of toys, games and other forms of entertainment.
2019
WINNER
Company: Superunion/BBC Creative
Project: BBC Two
 

Putting stimulating programming back at the heart of BBC Two's identity, Superunion's innovative branding system curates the experience between programmes, effectively turning the whole junction into an extended ident. Each trailer is assigned one of 25 'moods' and these weave together into a seamless narrative, leading viewers on a journey of discovery.  While they vary hugely in style and tone, all of these animations feature the exact same curve motif at different points – which subtly hints at the outline of a '2'. These '2 curves' enable match cuts between any mood at that point of the animation. They are the glue that holds the whole system together, turning the challenge of segueing between often radically diverse types of content into a distinctive, ownable brand asset.

2019
Highly Commended
Company: Superunion
Project: ESL
2019
Highly Commended
Company: DixonBaxi
Project: All 4
2019
Shortlisted
Company:  Superunion
Project: London Symphony Orchestra 2019/20
2018
WINNER
Company: Superunion
Project: Shakespeare's Globe
 
Inspired by a piece of roughly-hewn oak used in the Globe Theatre's construction, Superunion created a dynamic, versatile branding system based around a 20-sided shape.
2017
WINNER
Company: The Partners and Lambie-Nairn
Project: Arte
 
This versatile identity system positions leading culture TV Arte channel as ‘Europe’s culture magnet’, and the slick idents play with the idea of a magnetic force pulling elements
around the screen.
2018
Shortlisted
Company: Superunion
Project: London Symphony Orchestra
2017
Shortlisted
Company: DixonBaxi
Project: Premier League broadcast graphics
2017
Shortlisted
Company: VIMN DOMESTIC
Project: I AM MY MTV
2015
WINNER 
Company: Moving Brands
Project: BBC Newsbeat - A leading digital news service for the Snapchat generation 
 

The grid system is built to replicate a simple music time signature. All elements of the grid are divisible by four, with content landing on or off the beat. A unique component of the Newsbeat brand identity system is the colour picking method, a tool which uses tones found within editorial imagery, applied as slice overlays. 
2015
Highly Commended
Company: Lambie-Nairn
Project: The Story of Now
2015
Shortlisted
Company: We Are Seventeen Limited
Project: All 4
2014
Highly Commended
Company: Dunning Penney Jones
Project: Sony Playstation
2014
WINNER
Company: Moving Brands
Project: Madefire